Trade Secrets: Beach Style

Videosjug infiltrated the fashion and beauty showcase, London Calling, at Bloomsbury's myhotel. There we asked the leading stylists, designers, journalists, and those all those in the know, their top tips for looking great on the beach.

From updating your swim wear to avoid the dreaded saggy look, fashion cover-ups for sun protection, jewellery choices to keep you looking glam but not over the top, and hair care tips to keep the frizz away are all covered. And most of all - it seems the style experts recommend a good dose of confidence to keep you look your best.